Last Updated: April 10, 2025

This Privacy Policy describes how FLX Turf ("we," "us," or "our") collects, uses, and shares personal information of individuals who visit our indoor sports and training facility in Canandaigua, NY (the "Facility") or use our services, including our booking system (collectively, the "Services").

1. Information We Collect:

We may collect the following types of personal information:

• Contact Information: This includes your name, email address, phone number, and postal address, which you may provide when booking the Facility, contacting us with inquiries, or creating an account.  

• Booking Information: Details related to your facility rentals, including dates, times, duration, and any specific requests.

• Payment Information: If you make payments for our Services, we may collect payment card details or other financial information necessary to process your transaction. Please note that we may use third-party payment processors who have their own privacy policies.  

• Usage Data: Information about how you use our Services, including the pages you visit on our website (if applicable), your interactions with our booking system, and your activities within the Facility (which may be captured by security cameras).

• Device Information: When you access our website or booking system, we may collect information about your device, such as your IP address, browser type, operating system, and device identifiers.  

• Marketing and Communication Preferences: Information about your preferences for receiving marketing communications from us.

• Images and Videos: Our Facility may have security cameras that record video footage for safety and security purposes.

2. How We Collect Information:

We collect personal information in the following ways:

• Directly from You: When you provide information to us through our website, booking system, phone calls, emails, or in person at the Facility.  

• Automatically: When you use our website or booking system, we may collect certain information automatically through cookies, web beacons, and other tracking technologies.

• From Third Parties: We may receive information from third-party service providers, such as payment processors or marketing platforms.

3. How We Use Your Information:

We may use your personal information for the following purposes:

• Providing and Managing Services: To process your bookings, manage your account, communicate with you about your rentals, and provide you with access to the Facility.

• Payment Processing: To process payments for your use of the Facility.

• Customer Support: To respond to your inquiries, provide assistance, and address any issues you may have.

• Improving Our Services: To analyze usage patterns, understand customer needs, and improve the functionality and user experience of our Services.

• Marketing and Communications: To send you promotional emails, newsletters, and other marketing communications about our Services, special offers, and events, in accordance with your communication preferences. You can opt-out of receiving marketing communications at any time.  

• Security and Safety: To monitor the Facility for safety and security purposes, prevent fraud, and protect our rights and the rights of others.

• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

• Other Purposes: For any other purpose disclosed to you at the time we collect your information or with your consent.

4. How We Share Your Information:

We may share your personal information with the following categories of recipients:

• Service Providers: We may share information with third-party service providers who assist us in providing and operating our Services, such as payment processors, website hosting providers, email marketing platforms, and analytics providers. These service providers are contractually obligated to protect your information.  

• Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or other business transaction, your information may be transferred to the acquiring entity or other third parties involved.  

• Legal Requirements: We may disclose your information if required to do so by law, court order, or other legal process, or if we believe in good faith that such disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.  

• With Your Consent: We may share your information with third parties with your explicit consent.  

• Aggregated and Anonymized Data: We may share aggregated and anonymized information that does not directly identify you with third parties for research, analytics, or other purposes.

5. Your Rights and Choices:

You may have certain rights regarding your personal information, depending on your location and applicable law. These rights may include:

• Access: The right to request access to the personal information we hold about you.

• Correction: The right to request that we correct any inaccurate or incomplete personal information.  

• Deletion: The right to request that we delete your personal information, subject to certain exceptions.

• Objection to Processing: The right to object to the processing of your personal information for certain purposes, such as direct marketing.  

• Restriction of Processing: The right to request that we restrict the processing of your personal information in certain circumstances.

• Data Portability: The right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.  

• Withdrawal of Consent: If we rely on your consent to process your personal information, you have the right to withdraw your consent at any time.  

To exercise any of these rights, please contact us using the contact information provided below. We may require you to verify your identity before processing your request.  

6. Data Security:

We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include physical, technical, and administrative safeguards. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee the absolute security of your information.  

7. Data Retention:

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide you with our Services, comply with our legal obligations, resolve disputes, and enforce our agreements. The retention period may vary depending on the type of information and the specific purposes for which it is processed.  

8. Children's Privacy:

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.  

9. Links to Other Websites:

Our website or booking system may contain links to other websites that are not operated by us. We are not responsible for the privacy practices of these third-party websites. We encourage you to review the privacy policies of any website you visit.  

10. Changes to This Privacy Policy:

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post any changes on this page and update the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically.  

11. Contact Us:

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:  

FLX Turf. 2625 County Road 22 Canandaigua, NY info@flxturf.com

By using our Services, you acknowledge that you have read and understood this Privacy Policy.